Content Marketing is a strategy focused on creating and sharing valuable, relevant, and consistent content to attract and engage a target audience.

Instead of directly promoting products or services, content marketing aims to provide useful information, education, or entertainment that helps build trust and authority with potential customers.

Common content formats include blog posts, videos, infographics, eBooks, and social media posts.

The ultimate goal is to drive profitable customer actions, such as purchases, sign-ups, or inquiries.