Lead Generation is the process of attracting and converting potential customers into interested prospects for your products or services.

This can be achieved through various strategies like content marketing, email campaigns, social media, and SEO.

The main goal is to gather information from potential clients (leads) such as their name, email, or phone number, and nurture them through the sales funnel until they’re ready to make a purchase.

Effective lead generation helps businesses build relationships and increase sales opportunities.