Performance Marketing is a type of digital marketing where advertisers only pay for specific actions or results, such as clicks, conversions, or sales.

Unlike traditional marketing, which charges for impressions or exposure, performance marketing focuses on measurable outcomes, ensuring that businesses get value from their ad spend.

Common channels include affiliate marketing, pay-per-click (PPC) advertising, and social media campaigns.

This model allows businesses to track ROI and optimize campaigns based on real-time data.