Social Media Marketing is the use of social media platforms to promote products, services, or brands.

It involves creating and sharing content on networks like Facebook, Instagram, Twitter, and LinkedIn to engage with audiences, build brand awareness, and drive traffic to a business’s website.

Social media marketing includes both organic efforts, such as regular posts and community engagement, and paid advertising, like sponsored posts and targeted ads.

The goal is to connect with potential customers, build relationships, and ultimately increase conversions.